• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

IPMojo

  • About IP Mojo
  • About Scott Coulthart
  • CONTACT
BOOK AN APPOINTMENT

Scott Coulthart

November 4, 2025 by Scott Coulthart

🏇 When the Race Stops a Nation — Who Owns the Moment?

IP and brand lessons from Melbourne Cup Day

Every year on the first Tuesday in November, Australia stops for a horse race — and an extraordinary showcase of intellectual property.

Behind the glamour of Flemington, the fascinators and the flutter, lies a multi-layered web of IP rights: trade marks, designs, broadcast rights, sponsorships, licensing deals, and image rights that turn the Cup into one of the country’s most valuable event brands.

1. The Cup as a brand

The Victoria Racing Club (VRC) owns an extensive portfolio of trade marks covering “Melbourne Cup”, “The Race That Stops a Nation”, and the stylised gold trophy design. Those marks underpin everything from official merchandise to broadcast and hospitality rights.

For the VRC, it’s not just a horse race — it’s a global brand, protected by careful registration, licensing and enforcement. The lesson for other major events? File early, file broad, and police consistently.

2. Who owns the horse’s name?

When a horse becomes famous — Think Winx, Black Caviar, Makybe Diva — the name itself becomes valuable IP. Owners often move quickly to register trade marks covering racing merchandise, breeding rights, and promotional uses.

But racehorse naming rules also complicate matters: under Racing Australia’s rules, a horse’s name is licensed rather than owned, and certain names (of champions, or those with cultural significance) are permanently retired. That means an owner’s branding ambitions must navigate both trade mark law and the racing registrar’s strictures.

3. Passing off and false endorsement

Every Cup season brings a flurry of betting apps, sweep generators, and corporate promotions trying to ride the coattails of the “Cup” brand. Some risk drifting into misleading or infringing territory — using “Melbourne Cup” or the trophy image without authorisation.

It’s a classic passing-off risk: implying a connection or endorsement that doesn’t exist. The same principle applies beyond racing — whether your brand is invoking a festival, a celebrity, or a social movement, the question is always: does your use suggest official connection?

4. Fashions on the field — designs and branding

Even the fashion stakes come with IP issues. Designers rely on copyright, design registration, and branding to protect original pieces and accessories that debut trackside. Increasingly, brands run their own protected pop-ups and virtual events — blurring physical and digital rights.

5. Modern twists: influencers and digital IP

Today, Cup-day marketing spills across Instagram and TikTok. Influencers tag official partners, brands push instant content, and deepfakes and AI imagery are starting to creep in. For rights-holders, monitoring unauthorised digital use (and generative reproductions) has become the new frontier of event IP protection.

Take-away for brands and advisers

  • Register broadly: secure word, logo and shape marks early — even for event slogans.

  • Control use: structure sponsorships, broadcast and influencer agreements with precise IP clauses.

  • Monitor aggressively: unauthorised “association” can dilute event value fast.

  • Think digital: protect imagery, NFTs, and virtual activations just as you would physical goods.

The Melbourne Cup may stop the nation — but the IP behind it never sleeps.

Filed Under: Entertainment, IP, Trade Marks Tagged With: Entertainment, IP, Trade Marks

October 28, 2025 by Scott Coulthart

AI Training in Australia: Why a Mandatory Licence Could Be the Practical Middle Ground

Over the weekend the Australian Government finally drew a line in the sand: no special copyright carve-out to let AI developers freely train on Australians’ creative works. In rejecting a broad text-and-data-mining (TDM) exception, the Attorney-General signalled that any reform must protect creators first, and that “sensible and workable solutions” are the goal. Creators and peak bodies quickly welcomed the stance; the TDM exception floated by the Productivity Commission in August met fierce resistance from authors, publishers, music and media groups.

So where to from here? One pragmatic path is a mandatory licensing regime for AI training: no free use; transparent reporting; per-work remuneration; and money flowing to the rightsholders who opt in (or register) to be paid. Below I sketch how that could work in Australia, grounded in our existing statutory licensing DNA.


What just happened (and why it matters)

  • Government position (27 Oct 2025): The Commonwealth has ruled out a new TDM exception for AI training at this time and instead is exploring reforms that ensure fair compensation and stronger protections for Australian creatives. The Copyright and AI Reference Group (CAIRG) continues to advise, with transparency and compensation high on the agenda.

  • The alternative that was floated: In August, the Productivity Commission suggested consulting on a TDM exception to facilitate AI. That proposal drew a rapid backlash from creators, who argued it would amount to uncompensated mass copying.

  • The direction of travel: With an exception off the table, the policy energy now shifts to licensing — how to enable AI while paying creators and bringing sunlight to training data.


Australia already knows how to do “copy first, pay fairly”

We are not starting from scratch. Australia’s Copyright Act has long used compulsory (statutory) licences to reconcile mass, socially valuable uses with fair payment:

  • Education: Part VB/related schemes allow teachers to copy and share text and images for students, in return for licence fees distributed to rightsholders.

  • Broadcast content for education & government: Screenrights administers statutory licences for copying and communicating broadcast TV/radio content by educators and government agencies, with royalties paid out to rightsholders.

These schemes prove a simple point: when individual permissions are unfeasible at scale, mandatory licensing with collective administration can align public interest and creator remuneration.


A mandatory licence for AI training: the core design

Scope

The scope of a mandatory licence regime would need to cover the reproduction and ingestion of copyright works for the purpose of training AI models (foundation and domain-specific).

To ensure it doesn’t go too far, it would need to exclude public distribution of training copies.  Output uses would remain governed by ordinary copyright (no licence for output infringement, style-cloning or substitutional uses).

Ideally, the licence would cover all works protected under the Copyright Act 1968 (literary, artistic, musical, dramatic, films, sound recordings, broadcasts), whether online or offline, Australian or foreign (subject to reciprocity).

Mandatory

The licence would be mandatory for any developer (or deployer) who assembles or fine-tunes models using copies of protected works (including via third-party dataset providers).

Absent a specific free-to-use status (e.g. CC-BY with TDM permission or public domain), all AI training using covered works would require a licence and reporting.

Transparency/Reporting

Licensees would be required to maintain auditable logs identifying sources used (dataset manifests, crawling domains, repositories, catalogues).

They would also be required to provide regular transparency reports to the regulator and collecting society, with confidential treatment for genuinely sensitive items (trade secrets protected but not a shield for non-compliance). CAIRG has already identified copyright-related AI transparency as a live issue—this would operationalise it.

Register

A register of creators/rightsholders would be established with the designated collecting society (or societies) to receive distributions.

All unclaimed funds would be held and later distributed via usage-based allocation rules (with rolling claims windows), mirroring existing statutory practice in education/broadcast licences.

Rates

Setting rates and allocating royalties would be a little more complex.  One way to do that would be to blend:

  1. Source-side weighting (how much of each catalogue was ingested, adjusted for “substantial part” analysis); and

  2. Impact-side proxies (e.g. similarity retrieval hits during training/validation; reference counts in tokenizer vocabularies; contribution metrics from dataset cards).

Rates could be set by Copyright Tribunal-style determination or by periodic ministerial instrument following public consultation.

Opt out/in

In this proposal, there would be an opt-out process with all works covered by default on a “copy first, pay fairly” basis – which would replicate current education/broadcast models and avoid a data-black-market.

Into that could be layered an opt-out right for rightsholders who object on principle (with enforceable dataset deletion duties).

An added twist could be the inclusion of opt-in premium tiers, where, for example, native-format corpora or pre-cleared archives would be priced above the baseline.

Small model & research safe harbours

A de minimis / research tier for non-commercial, low-scale research could be applied with strict size and access limits (registered institutions; no commercial deployment) to keep universities innovating without trampling rights.

Enforcement

Civil penalties could be issued for unlicensed training; aggravated penalties for concealment or falsified dataset reporting.

The regulator/collecting society could also be given audit powers , with privacy and trade-secret safeguards.


Governance: who would run it?

Australia already has experienced collecting societies and government infrastructure:

  • Text/image sector: Copyright Agency (education/government experience, distribution pipelines).

  • Screen & broadcast: Screenrights (large-scale repertoire matching, competing claims processes).

  • Music (for audio datasets): APRA AMCOS/PPCA (licensing, cue sheets, ISRC/ISWC metadata).

The Government could designate a lead collecting society per repertoire (text/image; audio; AV) under ministerial declaration, with a single one-stop portal to keep compliance simple.


Why this beats both extremes

Versus a TDM exception (now rejected):

  • Ensures real money to creators, not just “innovation” externalities.

  • Reduces litigation risk for AI companies by replacing guesswork about “fair dealing/fair use” with clear rules and receipts.

Versus a pure consent-only world:

  • Avoids impossible transaction costs of millions of one-off permissions.

  • Preserves competition by allowing local model builders to license at predictable rates instead of being locked out by big-tech private deals.


Practical details to get right (and how to solve them)

  1. Identifiability of works inside massive corpora

    • Require dataset manifests and hashed URL lists on ingestion; favour sources with reliable identifiers (ISBN/ISSN/DOI/ISRC/ISWC).

    • Permit statistical allocation where atom-level matching is infeasible, backed by audits.

  2. Outputs vs training copies

    • This licence covers training copies only. Output-side infringement, passing-off, and “style cloning” remain governed by ordinary law (and other reforms). Government focus on broader AI guardrails continues in parallel.

  3. Competition & concentration

    • Prevent “most favoured nation” clauses and ensure FRAND-like access to the scheme so smaller labs can participate.

  4. Privacy & sensitive data

    • Exclude personal information categories by default; align with privacy reforms and sectoral data controls.

  5. Cross-border reciprocity

    • Pay foreign rightsholders via society-to-society deals; receive for Australians used overseas, following established collecting society practice.


How this could be enacted fast

  • Amend the Copyright Act 1968 (Cth) to insert a new Part establishing an AI Training Statutory Licence, with regulation-making power for:

    • eligible uses;

    • reporting and audit;

    • tariff-setting criteria;

    • distribution rules and claims periods;

    • penalties and injunctions for non-compliance.

  • Designate collecting societies by legislative instrument.

  • Set up a portal with standard dataset disclosure templates and quarterly reporting.

  • Transitional window (e.g., 9–12 months) to allow existing models to come into compliance (including back-payment or corpus curation).


What this could mean for your organisation (now)

  • AI developers & adopters: Start curating dataset manifests and chain-of-licence documentation. If your vendors can’t or won’t identify sources, treat that as a red flag.

  • Publishers, labels, studios, creators: Register and prepare your repertoire metadata so you’re discoverable on day one. Your leverage improves if you can prove usage and ownership.

  • Boards & GCs: Build AI IP risk registers that assume licensing is coming, not that training will be exempt. The government’s latest signals align with this.


Bottom line

Australia has rejected the “train now, pay never” pathway. The cleanest middle ground is not a loophole, but a licence with teeth: mandatory participation for AI trainers, serious transparency, and fair money to the people whose works are powering the models.

We already run national-scale licences for education and broadcast. We can do it again for AI—faster than you think, and fairer than the alternatives.

Filed Under: AI, Copyright, IP, Regulation Tagged With: AI, Copyright, IP, Regulation

October 21, 2025 by Scott Coulthart

AI-Generated Works & Australian Copyright — What IP Owners Need to Know

Artificial intelligence isn’t just a tool anymore — it’s a collaborator, a co-author, a designer, a composer, and sometimes, a headache. As generative AI models keep reshaping creative industries, the question for lawyers, founders, and creators is simple: Who owns what when AI helps create it?

The Australian Position: Still (Mostly) Human

Under Australian copyright law, protection only arises for an “original work” that has a human author. Section 32 of the Copyright Act 1968 (Cth) still assumes that authorship is a human act — one involving independent intellectual effort and sufficient human skill and judgment.

That means:

  • If an AI system generates a work entirely on its own, it’s not a “work” under the Act.

  • If a human uses AI as a creative aid, and the human’s contribution involves real creative choice — not just typing a prompt — the resulting work may be protected.

  • But if the human’s input is minimal or mechanical, protection is shaky at best.

There have been plenty of official hints that legislative reform is coming, but for now, the position is clear: no human, no copyright.

Human + AI: Collaboration or Confusion?

In practice, most creative or technical outputs sit in a grey zone between human authorship and full automation.

Take these examples:

  • A marketing team uses Midjourney to create a logo based on multiple prompts and manual refinements.

  • A software developer uses GitHub Copilot to generate snippets, then curates and rewrites them.

  • A songwriter uses Suno or Udio to generate backing tracks, then layers vocals and structure.

In each case, the key question is: how much creative control did the human exert? Ownership (and enforceability) often depends less on the tool, and more on the human story behind the output.

Overseas Comparisons: Diverging Paths

  • United States: The U.S. Copyright Office has refused registration for purely AI-generated works (Thaler v Perlmutter), but allows copyright in human-authored parts of mixed works.

  • United Kingdom: Section 9(3) of the Copyright, Designs and Patents Act 1988 nominally attributes authorship to “the person by whom the arrangements necessary for the creation of the work are undertaken” — a possible (though untested) foothold for AI users.

  • Europe: The EU’s AI Act (Artificial Intelligence Act (Regulation (EU) 2024/1689)) leans heavily toward transparency and data-source disclosure, rather than redefining authorship.

  • China and Japan: Both have started to recognise limited copyright protection for AI-assisted works where human creativity remains substantial.

Australia hasn’t chosen a path yet — but in my view, any eventual reform is likely to echo the UK or EU models rather than the U.S. approach.

What IP Owners Should Do Now

Until the law catches up, contractual clarity is your best protection.

  1. Define ownership up-front: Ensure contracts, employment agreements, and service terms specify who owns outputs “created with the assistance of AI tools.” Clauses that tie ownership to “human input” and “creative control” can avoid later disputes.

  2. Track human contribution: Keep records of prompts, edits, decisions, and drafts — proof of human creativity can become decisive evidence if ownership is challenged.

  3. Check your inputs: Many AI systems are trained on datasets containing copyrighted material. Using their outputs commercially could expose you to infringement risk if the output is too close to the training data.

  4. Disclose AI use where relevant: For regulators (and some clients), transparency is now part of “reasonable steps” under APP 11 of the Privacy Act 1988 (Cth) and emerging AI-governance frameworks.

  5. Consider alternative protection: Where copyright may fail, consider trade marks, registered designs, or even confidential-information regimes for valuable AI-assisted outputs.

The Next Frontier: Authorship by Prompt?

The next legal battleground may well be prompt authorship — whether the person crafting complex or structured prompts can claim copyright in the resulting output or in the prompt itself. Early commentary suggests yes, if the prompt reflects creative skill and judgment, but this remains untested in Australian courts.

Final Thoughts …

AI isn’t erasing copyright — it’s forcing it to evolve. For now, the safest position is that human-directed, human-shaped works remain protectable. Purely machine-generated ones don’t.

But the creative frontier is moving fast, and so is the legal one. If you’re commissioning, creating, or commercialising AI-generated content, assume that ownership must be earned through human input — and documented accordingly.

Australia’s copyright and privacy frameworks are both in flux. Expect further reform by mid-2026, when the government’s broader AI and IP Reform Roadmap is due.

Until then: contract it, track it, and own it.

Filed Under: AI, Copyright, Digital Law, IP Tagged With: AI, Copyright, Digital Law, IP

October 20, 2025 by Scott Coulthart

When Cheaper Medicines Meet Patent Law: Regeneron v Sandoz

A Federal Court decision has just reshaped the battlefield for biosimilars in Australia.

In Regeneron v Sandoz [2025] FCA 1067, Justice Rofe refused an interlocutory injunction that would have blocked the launch of Sandoz’s aflibercept biosimilar. The case isn’t just about patents — it’s about the balance between innovation, public health, and billions in PBS spending.

The dispute

  • Regeneron and Bayer own patents over aflibercept (marketed as EYLEA®).

  • Sandoz sought to launch a competing biosimilar.

  • The Court was asked to stop the launch pending trial.

The ruling

  • No injunction: Justice Rofe refused to grant interlocutory relief.

  • Key reasons:

    • Public interest: cheaper biosimilars mean lower PBS prices, better access for patients.

    • Commercial realities: Regeneron had already launched an 8mg product (EYLEA HD), while uptake of Roche’s VABYSMO® was rising.

    • Patent merits: while Regeneron had arguable claims, they weren’t strong enough to outweigh the public health case.

Why it matters

  • For innovators: You can’t assume automatic injunctions — public interest now weighs heavily.

  • For biosimilar entrants: The Court is more receptive to arguments about affordability and patient access.

  • For the PBS: This case signals a judicial awareness of pricing impacts, not just patent rights.

Takeaway
This is one of the clearest recent examples of the Federal Court weighing patent exclusivity against healthcare economics.

Expect more disputes like this as Australia’s biosimilar pipeline grows.

Filed Under: IP, Patents Tagged With: IP, Patents

October 17, 2025 by Scott Coulthart

#NotThatFamous: When Influencer Buzz Fails the s 60 Test


Anna Paul’s Paullie brand recently learned that viral fame ≠ trade-mark reputation.

When a name like “Paullie” has seven million Instagram followers behind it, you might think trade-mark protection is a lock.

But in Paullie Skin IP Pty Ltd v Amy Ventures Pty Ltd [2025] ATMO 208, the Delegate said “not so fast.”

Influencer Anna Paul launched her cosmetics line Paullie Skin to enormous fanfare. Three days before launch, another business, Amy Ventures, filed PAULLIE for clothing.

Paul’s company opposed under the usual influencer-brand cocktail — s 60 (reputation), s 42(b) (ACL / passing off) and s 62A (bad faith).

But timing was everything: her pre-filing use was only three days old.

⚖️ The Delegate’s Take

  • Reputation (s 60) – A few viral posts don’t equal a reputation “among the public generally” as to goods or services. Fame of the person ≠ fame of the mark.

  • ACL / Passing off (s 42(b)) – If there’s no s 60 reputation, misleading-or-deceptive conduct falls even shorter.

  • Bad Faith (s 62A) – Even if Amy Ventures knew of Paul’s impending skincare line, coincidence plus a similar name wasn’t enough to brand the filing “underhanded”.

Result: no ground made out — Amy Ventures’ PAULLIE can register for apparel.

đź’ˇ IP Mojo Take

This one stings for influencers: your personal notoriety doesn’t migrate into trade-mark reputation unless the brand itself is in genuine use for goods or services before the competitor files.

Three days of social-media buzz isn’t “reputation”; it’s anticipation.

The Delegate also drew a neat line from Killer Queen v Taylor — where Freddie Mercury’s legacy mark had a long-standing public association — to Paullie, where launch hype couldn’t bridge the gap.

The lesson here is that, in influencer commerce, “content calendar” and “filing calendar” must align. File before you tease.

🔍 The Broader Theme

We’re seeing a rise in pre-launch collisions: celebrity or influencer products generating hype before clearance.

It’s the mirror image of corporate over-filing — both remind us that reputation is earned, not assumed.

🧠 IP Mojo’s Bottom Line

🩷 Viral reach isn’t legal reach.

⚖️ Reputation is a creature of evidence, not engagement.

🕒 First to prove earlier use beats first to file — but first to file usually beats first to go live without actually using (or being able to prove earlier use of) the mark.

Filed Under: IP, Trade Marks Tagged With: IP, Trade Marks

October 16, 2025 by Scott Coulthart

Margaritaville — When Non-Use Bites a Global Brand

In Margaritaville Enterprises, LLC v Australian Bar & Beverage Group Pty. Ltd [2025] ATMO 194, Australian Bar & Beverage Group sought to remove seven Margaritaville marks (including Jimmy Buffett’s Margaritaville and Compass Margaritaville Hotels & Resorts) for non-use.

The Delegate accepted evidence of use for some services (like hospitality and merchandise), but not for the full scope of classes. The marks were partially removed under s 92(4)(b) of the Trade Marks Act 1995 (Cth).

Why It Matters

  • Global reputation ≠ automatic protection in Australia.

  • Use must be local, genuine and within the relevant three-year period.

  • Even iconic brands risk partial removal if they don’t show sustained Australian use.

IP Mojo Take

Non-use actions are powerful — especially where big overseas brands file broadly but trade lightly here.

For challengers, they’re a chance to clear space.

For global brands, they’re a warning: don’t assume reputation alone will save you.

Filed Under: IP, Trade Marks Tagged With: IP, Trade Marks

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 18
  • Go to Next Page »

Primary Sidebar

Recent Posts

  • 🏇 When the Race Stops a Nation — Who Owns the Moment?
  • AI Training in Australia: Why a Mandatory Licence Could Be the Practical Middle Ground
  • AI-Generated Works & Australian Copyright — What IP Owners Need to Know
  • When Cheaper Medicines Meet Patent Law: Regeneron v Sandoz
  • #NotThatFamous: When Influencer Buzz Fails the s 60 Test

Archives

  • November 2025 (1)
  • October 2025 (14)
  • September 2025 (21)
  • August 2025 (18)
  • July 2025 (16)
  • June 2025 (21)
  • May 2025 (12)
  • April 2025 (4)

Footer

© Scott Coulthart 2025