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Commercial Law

September 30, 2025 by Scott Coulthart

From Torque to Tension: When Distributorship Dreams Unwind

What happens when a long-standing distribution relationship morphs into a promise of “forever” — and then collapses under the weight of commercial reality?

That’s the story in Torc Solutions Pty Ltd v Unex Corporation d/b/a Hytorc [2025] FCA 1124, where the Federal Court had to untangle claims of perpetual agreements, economic duress, misleading conduct, and an alleged “termination strategy”.

The Background

Torc Solutions was the Australasian distributor of torque wrenches and industrial tools sold by US entities Torc LLC and Hytorc.

When Torc LLC shut down globally in 2020, Torc Solutions looked to keep its business alive through a home-branded (“private label”) supply deal with Hytorc.

A teleconference between the parties fuelled Torc’s belief that an ongoing “Hytorc Agreement” had been struck, giving them perpetual supply rights on the same terms as their earlier Distributor Agreement.

Later, a formal Branded Product Distribution Agreement (BPDA) was signed. When that deal fell apart over insurance requirements and Hytorc’s decision that the arrangement was no longer viable, Torc alleged that:

  • a binding agreement already existed from the teleconference,

  • the BPDA was signed under economic duress, and

  • Hytorc had engaged in misleading, deceptive, and unconscionable conduct.


The Court’s Findings

Justice Neskovcin dismissed all claims by Torc, finding:

  • No perpetual contract – Courts rarely find distributorships to be “forever agreements”. The Distributor Agreement ended when Torc LLC closed.

  • No binding teleconference deal – The discussions fell into Masters v Cameron’s third category: “we’ll get something in writing later”. No enforceable contract arose until the BPDA was executed.

  • No duress – Telling a counterparty “sign the agreement or we won’t supply” was not unlawful pressure, but part of hard commercial bargaining.

  • No misleading or unconscionable conduct – The evidence didn’t support that Hytorc had promised supply it never intended to provide.

Bottom line: application dismissed.

Why It Matters

For brand owners and distributors alike, the lessons are sharp:

  • Paper it, or risk it – A teleconference transcript doesn’t replace a signed agreement.

  • “Forever” is a fantasy – Unless clearly expressed, distributorships and licences will be terminable.

  • Economic duress is hard to prove – Commercial pressure, even bluntly applied, rarely crosses the line.

  • Don’t over-rely on private label promises – A failed transition can leave the distributor exposed.

This case is a reminder that distribution and licensing deals live and die by what’s actually written down.

Filed Under: Commercial Law, Contracts Tagged With: Commercial Law, Contracts

September 24, 2025 by Scott Coulthart

The Art of Disclaimers: Jacksons v Jackson’s Art Supplies (No 2)

When two businesses with nearly identical names lock horns, things usually come down to trade marks, passing off, and reputation.  But in Jacksons Drawing Supplies Pty Ltd v Jackson’s Art Supplies Ltd (No 2) [2025] FCA 1127, the real fight was over disclaimers, pop-ups, sticky banners, and user attention spans.

Yes, really. Welcome to the future of injunctive relief.

The Backdrop: Two Jacksons, One Internet

  • Jacksons Drawing Supplies (JDS) is the long-standing Australian art supply brand.

  • Jackson’s Art Supplies (JAS) is a UK giant with a strong online presence.

When JAS launched its Australia-specific subdomain (jacksonsart.com/en-au), it didn’t just sell paints and brushes — it displayed Australian flags, quoted in AUD, listed an Adelaide warehouse, and even had an Aussie phone number. To many customers, it looked like the local Jacksons.

The Court (in an earlier decision) held that this conduct contravened s 18 and s 29 of the ACL and amounted to passing off.

Round Two: The Relief Hearing

The question was: what form should the non-pecuniary relief take?

JDS wanted a sticky header disclaimer on every page (always visible). JAS wanted a one-off pop-up disclaimer (dismiss it once and never see it again).

The Federal Court, armed with expert evidence on digital attention, split the difference.

Attention Science Hits the Federal Court

This case is remarkable for its reliance on attention science experts:

  • Michael Simonetti (website developer & SEO expert)
    Warned about “banner blindness”: users ignore sticky headers and disclaimers that look like ads.

  • Dr Karen Nelson-Field (global expert on omnichannel attention science)
    Explained that pop-ups trigger active attention because they interrupt the browsing experience. Sticky headers, by contrast, fade into the background.

  • Professor Mingming Cheng (digital marketing & SEO)
    Highlighted that hyperlinking to JDS’s site could affect search engine algorithms and reinforce associations between the two brands.

The Court accepted that no disclaimer format guarantees it will be read, but opted for the solution most likely to cut through.

The Court’s Orders

Justice Jackson ordered that JAS can’t operate its Australia-specific site (or any site with Australian characteristics) unless it shows a disclaimer:

“Please note: this website is not affiliated with the Australian company Jacksons Drawing Supplies Pty Ltd or its website jacksons.com.au.”

The disclaimer must:

  • Pop up every time a user starts a new browser session, blocking the site until acknowledged.

  • Also appear at the bottom of each page (non-sticky, same size as body text).

  • Be clear, prominent, and legible.

  • Not include any hyperlink to JDS’s site (too much risk of SEO crossover and confusion).

No requirement for phone sales, social media, or ads — because the misrepresentation arose via the website itself.

No Sticky Business

JDS’s sticky header idea was rejected as:

  • Too intrusive, especially on mobile devices.

  • Likely to be ignored due to banner blindness.

  • Damaging to user experience with little benefit.

Pop-ups, despite being annoying, were judged the least-worst option.

Costs: Calderbank Offers Bite Back

The Court also tackled costs.

  • JDS was successful overall, but lost against the third and fourth respondents.

  • JAS had made Calderbank offers (including restricting sales into JDS’s “core markets” and paying a small sum).

  • The Court held JDS was not unreasonable to reject them — the offers didn’t resolve the cross-claim, lacked mutuality, and wouldn’t necessarily prevent consumer confusion.

The result?

  • JDS gets costs against the first and second respondents (with a 15% discount).

  • The third and fourth respondents get indemnity costs from a certain date.

Why This Case Matters

This decision is a practical playbook for how courts may deal with online misrepresentation and passing off in 2025 and beyond:

  1. Disclaimers must do more than exist — they must grab attention. Passive banners won’t cut it.

  2. User experience is relevant — remedies must be proportionate and fair, not ruin the site.

  3. Hyperlinks aren’t a free fix — they can create new risks of association in both consumers’ minds and search engine algorithms.

  4. Attention science is evidence — expert testimony on human behaviour online now shapes equitable relief.

  5. Calderbank strategy remains vital — but offers must be clear, mutual, and genuinely address the issues at stake.

Takeaways for Brand Owners

  • Global websites need local strategy. If you’re running an AU subdomain, check your disclaimers and branding.

  • Disclaimers aren’t window dressing. Courts will look at how they’re delivered, not just what they say.

  • Attention matters. Evidence from digital marketing and psychology can sway the outcome.

  • Settlement strategy is as important as trial strategy. Get your Calderbank offers right.


Bottom line: The Federal Court has signalled that in the age of pop-ups, banner blindness, and Google algorithms, effective remedies must be technologically and behaviourally savvy. For IP lawyers and brand managers, Jacksons v Jackson’s is a reminder that protecting reputation online requires more than just words — it requires understanding how consumers really pay attention.

Filed Under: Commercial Law, Digital Law, IP, Remedies, Trade Marks Tagged With: Commercial Law, Digital Law, IP, Remedies, Trade Marks

August 19, 2025 by Scott Coulthart

Not So Fast, Wingman: Why the Federal Court Said No to a “Teaming Agreement”

Cirrus Real Time Processing Systems Pty Ltd v Jet Aviation Australia Pty Ltd (formerly Hawker Pacific Pty Ltd) [2025] FCAFC 85

When is a deal not a deal? When it’s a teaming arrangement built on a handshake, a hopeful email chain, and a quotation that looks more like a wishlist than a contract.

The Full Court has dismissed an appeal by software supplier Cirrus, who claimed that Jet Aviation (formerly Hawker Pacific) was contractually bound to subcontract Cirrus if it won a lucrative New Zealand Defence Force (NZDF) tender. It didn’t help that the “agreement” was cloaked in contingency, caveats, and future negotiation.

Here’s what happened — and what it means for anyone navigating teaming deals or tender arrangements in the tech or defence space.


🛩 The Backstory: Simulations, Sensors and Soft Promises

In 2016, Jet Aviation was preparing a tender response to the NZDF to provide airborne training systems. It needed software to simulate and display mission data — and turned to Cirrus, developer of a system called ACOTS.

Over several years, Cirrus and Jet Aviation had exchanged emails, draft scopes of work, and multiple versions of quotes. In the final stages of the bid, Cirrus provided a detailed “Version 4 Quotation” (V4Q) and authorised Jet to incorporate it into its tender — but only on condition that Jet would subcontract Cirrus if it won.

Cirrus later alleged this exchange created a binding “teaming agreement”, the breach of which led to it being left out of the deal when Jet secured the head contract and went with a different software supplier.


📜 The Legal Questions

The central issues were:

  1. Did the parties intend to create legal relations on 21 December 2016?

  2. Were the terms of the alleged agreement sufficiently certain?

  3. Did Jet Aviation breach the agreement by not subcontracting Cirrus?


🔍 The Full Court’s Answer: No Contract, No Breach

The Full Court upheld the trial judge’s decision. While acknowledging that the parties had clearly hoped to work together, that wasn’t enough.

Key takeaways from the reasoning:

🔹 No present intention to be bound

The language of the emails and the quotation made clear that:

  • A future subcontract was still subject to negotiation;

  • Critical commercial terms were open (including price and IP);

  • Even the “trigger” for the obligation to engage Cirrus was inconsistently worded across documents.

This was not a present commitment, but a proposal contingent on future events — and possibly further agreement.

🔹 The agreement lacked certainty

V4Q wasn’t an agreed contract. It was a complex, promotional-style document with open issues like milestones, warranties, and a caveat that Cirrus expected Jet to absorb risks of any “flowdown” from the prime contract. It was a bid document — not a signed deal.

🔹 Conduct didn’t show mutual commitment

Even after the December 2016 exchange, the parties continued negotiating the subcontract — including key terms like IP and pricing — without resolution. That showed they didn’t believe they were already contractually bound.


⚖️ Legal Takeaways

This decision is a case study in the limits of “pre-contract” deals:

  • Clear commitment is key: Courts will not infer binding intent from businesslike conduct alone — especially where documents are provisional or refer to future agreement.

  • Teaming agreements must be tight: If you want enforceability, avoid phrases like “we will negotiate a subcontract” and instead say “we agree to subcontract on the attached terms if X occurs”.

  • Beware of ‘version creep’: The Court noted inconsistencies in the key clause across iterations of the quote and correspondence. Even small changes can defeat claims of consensus.

  • No shortcut around uncertainty: Courts will not salvage an agreement just because it would be commercially desirable to do so.


💡 For IP and Tech Suppliers: What to Do Differently

If you’re contributing IP or proprietary software to a bid:

  • Use a properly drafted Teaming or Binding Cooperation Agreement, separate from the quotation.

  • Lock in key commercial terms and make them conditional only on defined trigger events (e.g. award of head contract).

  • Ensure your licensing and IP terms are clearly stated and agreed.

  • Avoid relying solely on emails or proposal documents with promotional or ambiguous language.

And crucially — don’t assume that authorising the use of your confidential material in a tender creates leverage. The law demands more than that.

Filed Under: Commercial Law, Contracts Tagged With: Commercial Law, Contracts

August 7, 2025 by Scott Coulthart

Your Data, My Model? Why AI Ambitions Demand a Contract Check-Up

As AI capabilities become standard fare in SaaS platforms, software providers are racing to retrofit intelligence into their offerings. But if your platform dreams of becoming the next ChatXYZ, you may need to look not to your engineering team, but to your legal one.

The Problem with “Your Data”

Most software providers already have mountains of processed, transformed and inferred data—data shaped by customer inputs and platform logic. That data could supercharge AI development, from powering smarter dashboards to training predictive algorithms.

But here’s the rub: just because the data isn’t raw customer input doesn’t mean you can freely use it.

You may assume your standard software licence or SaaS agreement gives you all the rights you need. It probably doesn’t.

What Does the Contract Say?

Take a typical clause like this:

“The Customer grants the Provider a non-exclusive, irrevocable licence to use Customer Data to the extent reasonably required to provide the Services and for use in the Provider’s business generally.”

Even a broad “use in our business generally” clause won’t necessarily cover:

  • Using processed or aggregated data from multiple customers

  • Training an AI model whose outputs are shared with others

  • Commercialising new AI-powered features not contemplated in the original deal

And if the data is derived from inputs that were themselves confidential or personal, you’ve got even more legal landmines—Privacy Law, confidentiality obligations, and IP ownership issues if the customer contributed meaningful structure to the dataset.

Is Deidentification Enough (or even Allowed)?

A common fallback is: “We’ll just deidentify the data.” But that’s not a bulletproof strategy.

Under most privacy regimes, data is only considered deidentified if re-identification is not reasonably possible—a high bar, especially in small or specialised datasets. Even deidentified data may still be contractually protected if it originates from information the customer expects to be confidential.

More fundamentally, your contract might not give you the right to deidentify the data at all, unless required to do so by law.

Most software licences and SaaS agreements treat customer data as confidential information. Unless the contract expressly permits you to transform, aggregate or deidentify that data for secondary use (like AI training), doing so could itself amount to a breach. Moreover, if the data includes personal information, you’ll need to navigate privacy laws that impose their own limits—regardless of your contractual rights.

So before you start feeding your LLM, make sure you’re not breaching your SLA.

What to Look For (or Add)

If you’re a provider:

  • Check whether your agreement expressly allows you to create, collate, and use aggregated and deidentified customer data for AI training and product development.

  • Ensure the licence to use data extends beyond service delivery and includes improvements, analytics, and R&D.

  • Include language around data governance, privacy compliance, and ownership of AI outputs.

If you’re a customer:

  • Scrutinise clauses that allow use of data for “business purposes” or “analytics”—these may reach further than you think.

  • Consider negotiating limits, notice obligations, or opt-out rights when your data could be used to build broadly deployed AI systems—unless, of course, that can be turned to your advantage.

In the Age of AI, Contracts Are Training Data Too

Training AI on customer data can unlock immense value—but only if your agreements keep up. Your model is only as smart as your data. And your data rights are only as strong as your contract.

Filed Under: AI, Commercial Law, Contracts, Digital Law, Technology Tagged With: AI, Commercial Law, Contracts, Digital Law, Technology

July 30, 2025 by Scott Coulthart

Confidential No More? New Aim Took Their Shot and Missed

When a former executive walks away with your China-based supplier list and gives it to a competitor, you’d expect a legal showdown. That’s exactly what happened in New Aim Pty Ltd v Leung (No 4) [2025] FCA 747 —but the result was not what New Aim hoped for.

In this long-running saga, the Federal Court found that New Aim’s claims for breach of confidence, breach of contract, and breach of s 183 of the Corporations Act 2001 (Cth) all fell short. Why? Because the supplier information simply didn’t meet the legal threshold of “confidentiality”.

⚖️ What New Aim Argued

New Aim is a major online retailer importing from China. It claimed its former Chief Commercial Officer, Mr Leung, misused confidential supplier information—particularly WeChat contacts and sourcing intel—after leaving to work with rival businesses Broers and Sun Yee.

The alleged “New Aim Confidential Information” included:

  • Supplier identities and contact details (especially the WeChat contact list);

  • Wholesale prices and other commercial data.

New Aim argued this information was compiled through significant internal effort and should be protected by equity, contract, and s 183.

🧯 But the Court Disagreed

Justice Neskovcin methodically dismantled the claim:

🔍 1. Not Sufficiently Specific

The alleged confidential information wasn’t identified with enough precision—supplier lists without deeper operational context were too generic.

🕵️‍♂️ 2. No Necessary Quality of Confidence

New Aim’s suppliers were discoverable via public sources like Alibaba and the Canton Fair. Many of the suppliers openly advertised their relationships with New Aim, or at least didn’t treat them as secret.

🧱 3. Insufficient Safeguards

While New Aim used access controls on its internal systems, it allowed employees—including Mr Leung—to store supplier contacts on personal WeChat accounts. There was no clear evidence of policies prohibiting this.

📱 4. Personal Know-How ≠ Protected IP

Mr Leung’s “mental stock of knowledge”—including who supplied what and who was good—was not protected under confidentiality doctrines unless clearly separated and secured.

🚫 5. No Breach of s 183

Because the supplier information wasn’t confidential, its use by Mr Leung post-employment didn’t breach s 183 (which prohibits improper use of information obtained as a company officer).

💡 Key Lessons for Businesses

  • You can’t just call it “confidential” and expect it to be. The Court wants proof: technical secrecy, access controls, and clear internal policies.

  • WeChat is not a secure container for proprietary information. If staff are using personal messaging apps for business, you may have a leak in your IP defences.

  • Former employees aren’t fiduciaries forever. Once their duties end, so do their restraints—unless equity or contract says otherwise.

📌 Final Thought

In a commercial world that thrives on supplier relationships, New Aim v Leung (No 4) is a reminder: if your IP walks out the door with your staff, you’d better hope it was nailed down first.

 

Filed Under: Commercial Law, Confidentiality Tagged With: Commercial Law, Confidentiality

July 15, 2025 by Scott Coulthart

Contract First, Practice Later? Why You’ve Got It Backwards

When a new business relationship begins, it’s tempting to grab a contract off the shelf, tweak a few names and dates, and call it a day. After all, the “real work” is about to start — the paperwork just needs to keep up. Right?

Or maybe you take a contract you’ve seen someone else use, and decide to change your business practices to comply with their terms. That makes sense, doesn’t it?

No — not quite.

A contract shouldn’t trail behind the deal like an afterthought. But it also shouldn’t reshape the deal without giving that deal any thought. A well-drafted contract should define and support the arrangement — tailored to how the service will actually be delivered, who will deliver it, how value will be created, and how risk will be managed.

Otherwise, you risk ending up with a document that’s legally tidy but practically unworkable — or worse, a source of confusion and liability down the track.

Here’s why the contract should follow the practice, not force it.


🎯 1. The Contract Should Reflect the Practice — Not Dictate It

Contract drafting isn’t an exercise in creative writing. It’s a legal mirror held up to your actual business model.

If the agreement assumes a formal signoff process but you operate with agile, iterative sprints — you’re going to breach your own contract just by doing business as usual.

If the contract says “transfer of IP on full payment” but payment is milestone-based and you’ve already handed over the work — you’ve just created ambiguity around ownership.

Rule of thumb: don’t draft a contract until you understand exactly how the service will be performed — including team structure, communication cadence, approvals, deliverables, timing and client involvement.


🧱 2. Contracts Are Guardrails, Not Strangleholds

A good contract provides structure, accountability and fallback positions — but it should never get in the way of the commercial reality.

That means building in flexibility where needed:

  • SaaS development that permits user testing before signoff

  • Design services that include concept revisions without resetting timelines

  • Joint R&D where IP rights reflect actual contribution, not just billing rates

When the contract forces an artificial or overly rigid process, it can delay projects, sour relationships and ultimately undermine the client’s goals.


⚠️ 3. Misalignment Can Lead to Legal and Commercial Risk

If your practice and your paperwork aren’t aligned, it can backfire — fast:

  • You might lose leverage in a dispute because your contractual obligations were never realistically achievable.

  • You could accidentally license more than intended, or assign rights prematurely.

  • Your service model may breach regulatory obligations, especially around data handling, privacy, or consumer guarantees.

And in litigation, courts often look past the black-letter terms to how the parties actually behaved. A contract that doesn’t match conduct can be more of a liability than a safeguard.


🛠️ 4. Tips for Getting it Right

  • Start with a reality check. Understand your own processes — or your supplier’s — before putting pen to paper.

  • Workshop the workflow. Map out the actual steps of delivery and make sure your contract reflects them.

  • Speak human. Avoid boilerplate that doesn’t fit your practice. Contracts should be clear, not cryptic.

  • Review regularly. As your service model evolves, your contracts should too.


🚫 Don’t Retrofit. Design Fit-For-Purpose.

The best contracts aren’t theoretical constructs — they’re practical frameworks. They don’t try to reinvent how you work. They protect how you actually do business.

So don’t write the contract first and force the practice to conform.

Understand the practice. Then draft the contract to match.

Filed Under: Commercial Law, Contracts Tagged With: Commercial Law, Contracts

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