Brand Control: The IP Mojo Series on Trade Marks That Stick (Intro Post)

Launching a brand? Running a business? Advising one? Then you already know the power of a strong name, logo, or tagline. But what makes a brand not just memorable — but legally defensible?

Starting later this week, IP Mojo presents:

🎯 Brand Control: The IP Mojo Guide to Trade Marks That Stick
A 10-part deep dive into how to build, protect, and enforce brands that actually hold up — in the real world and in court.

Over the coming posts, we’ll walk through:

• How to pick a name that’s not just clever but protectable

• How to search before you spend

• What to register (and where)

• How to keep your rights alive and your competitors at bay

• What to do when you’re going global, exiting, or facing infringement

Whether you’re:

• a founder choosing your next brand name,

• a marketer defending a rebrand,

• an investor reviewing a startup’s IP stack,

• or a lawyer tasked with sorting out who owns what…

…this series is for you.

We’ll keep it:

• Sharp and practical

• Grounded in real-world examples

• Unafraid to name names (or court cases)

📌 First post drops soon: “What’s in a Brand? — The DNA of Distinctive Value”

Stick around.